On this #CafecitoTime™ episode we're talking about #Facebook Ads!
Let me preface by saying I used to HATE Facebook Ads. I thought they were complicated, overwhelming and only effective for large businesses with sky-high advertising budgets.
The first time I tried running Facebook ads I failed miserably (I was trying to promote the first business I created back when I was 21, a fitness boot camp). I lost thousands of dollars and didn't recover my investment. That's where my hatred for Facebook Ads was born. That business eventually failed but it left me wondering what I could've done differently, and learning how to market was always the answer!
So I became obsessed with learning the art of client attraction. Marketing, sales, public relations, networking, but there was a side of marketing I was completely ignoring. Facebook Ads. All of the businesses I saw who were scaling were doing them, and I developed major FOMO (Fear of Missing Out). I promised myself I would learn everything I could about Facebook Ads and figure out if they were as effective as people made them out to be.
I took 50+ classes and courses on the topic, sifted through the boring lessons, the amazing -but-techie- info and the many many Facebook Ad changes over the years, and I had to admit defeat.
The crowds were right all along. Facebook ads are amazing! I took the lessons I gained from my experience to create a Facebook Ads system that helped us 5X our income over the course of a year. Hire our first full-time employee, and even gain an industry award. All thanks to the power of Facebook Ads.
Brave friends! I'm convinced that Facebook Ads are one of the best investments you can make to grow your business. As long as you know what you're doing!
Facebook has 2.23 billion monthly active users. But the real value of investing in Facebook and Instagram Ads is their targeting feature! You can target people by their age, location, interest, behaviors, interactions with your business and much more.
This means you can directly reach your ideal customer with the perfect product or service to meet their specific needs.
The first step to creating Facebook Ads that sell is knowing how to write them. Lucky for you, we created a recipe to help you accomplish this goal! Watch the video above to learn how to use the 11 ingredients for Facebook (and Instagram) Ad success.
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Dayhanna Acosta is an energetic communication expert, a powerful speaker, and a dynamic educator who helps nonprofit and mid-size businesses scale and reach their target audience. Dayhanna is an award-winning entrepreneur. She was recently selected from a pool of thousands of entrepreneurs as one of the 20 On the Rise Small Business Experts with the Rising Tide Society. Acosta’s clients and students say she can turn mundane, geeky topics into something relevant that people can get excited about! Her company Chase Your Fears manages the marketing and P.R departments of U.S based nonprofit and mid-size businesses. Her team has extensive experience in Marketing, sales, P.R, media, and communications. Dayhanna was born in Colombia and she is proud of her Latina identity. She's obsessed with traveling, dancing, veggies, and puppies!